How Soline works

A dress label describes a fit model, not you. The same “midi” tag gets sewn onto a 39″ dress and a 47″ one — roughly eight inches apart, nearly a full hand-span of leg. On a 5′2″ frame the long end of that range is an ankle-grazing maxi; on a 5′10″ frame the short end barely clears the knee. Both say midi.

That’s why dresses get returned more than anything else you buy online: the one measurement that decides whether a dress works — where the hem actually lands on your body — isn’t on the tag. So we compute it.

Two numbers decide where a hem falls: how long the garment is, and how tall you are. Sellers often list the garment length — shoulder to hem, in inches. From your height we know your shoulder-to-floor distance (it’s a remarkably consistent fraction of height, about 82%). Subtract one from the other and you know where the hem lands: knee, mid-calf, ankle — on you, not on a size-8 fit model.

We’re honest about how we know. When a listing includes real garment measurements, the hem line is tagged “Measured.” When it doesn’t, we estimate from the stated length class and typical garment lengths, and tag it “Estimated.” When we can’t tell at all, the card says “Length unverified” — never a guess dressed up as a fact. Today about 92% of the catalog carries a hem line.

You’ll see it everywhere: on every card in your feed (“Hits mid-calf on you”), and on every detail page with a body diagram and the measured/estimated tag.

After your first feed, you can optionally get a color-season analysis — the palette that flatters your skin, hair, and eye contrast. Upload a selfie and it’s analyzed in memory and immediately discarded: never written to disk, never stored, never used for anything else. Only the result — a season and its palette — is saved, and you can edit or delete it in settings.

Prefer not to share a photo at all? There’s a short quiz that gets you a season with no camera involved. Either way, your palette is a gentle ranking boost with a visible, removable chip — it never hides dresses from you.

Soline reads public listings — the same pages you could open yourself — from eBay and about 35 boutique and brand sites, over 12,800 in-stock dresses at last count. Brand catalogs are re-crawled daily and eBay every few hours, and a dress that stops appearing in a seller’s listings gets flagged as possibly sold and pulled from your feed, so you’re not falling for something that’s already gone.

We never sell you anything. Every dress links out to the seller — eBay or the brand’s own site — and checkout happens entirely with them. Some of those links are affiliate links, which means the seller may pay us a small commission if you buy; the price you pay is exactly the same either way.

Promises we can actually keep, because of how the thing is built:

• No account, no email, no name. Your profile is a random ID your browser holds. There is no signup, no password, no login wall anywhere — we couldn’t attach your quiz answers to your identity because we never learn it.
• Your selfie is discarded, immediately. Color-analysis photos are processed in memory and never written to disk or stored anywhere. Only the resulting season and palette are kept, and you can delete those in settings.
• No ad trackers, no third-party analytics. No Google Analytics, no Meta pixel, no Segment — nothing on the page phones home to anyone but us. The measurement we do (which quiz steps people finish, what gets searched) is first-party and stays on our own server.
• What we do record, honestly. Quiz answers, swipes, saves, and searches, tied to that anonymous ID — that’s what builds your feed, and zero-result searches tell us which dresses to go find. No IP addresses, no device fingerprints, no page-by-page browsing trails.
• Nothing about you is hidden from you. Everything Soline knows — height, sizes, budget, palette, taste — fits on one settings screen, and you can view, change, or clear any of it there whenever you like.